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LIVE AWARDS ANNOUNCE PARTNERSHIP WITH CLUB SODA

Bar Magazine

More Alcohol Free Options to Feature at 2024 Event The annual LIVE Awards, in association with Skiddle, which take place on December 11th at The Troxy in London, have announced a new partnership with Club Soda, the global movement which aims to help people drink mindfully and live well.

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What Is Zebra Striping? A Catchy New Way to Drink In Moderation

VinePair

When I was 14, I worked at a private golf club, and I noticed the women members doing the same sort of switching. According to a 2024 report conducted by British hospitality research group KAM in partnership with Lucky Saint, 23 percent of U.K. It basically promotes a healthier relationship with drinking and alcohol, so Im all for it.

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ITALICUS Rosolio di Bergamotto Announces National Finalists for the Art of ITALICUS 2024 Aperitivo Challenge

Imbibe Magazine

All National Bar Artists will gather at the Global Finals in Rome on the May 12, 2024. The post ITALICUS Rosolio di Bergamotto Announces National Finalists for the Art of ITALICUS 2024 Aperitivo Challenge appeared first on Imbibe Magazine.

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Chivas Regal Partners With Arsenal F.C. Ahead Of 2024/25 Football Season

The Whiskey Wash

Credit: Chivas Brothers Chivas Regal Scotch Whisky has announced a multi-year partnership with the iconic Arsenal Football Club. Ahead of the upcoming 2024/25 season, Chivas Regal will become the Official Whisky Partner for Arsenal, the first such brand to do so. Ahead Of 2024/25 Football Season

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Top Canadian Whisky Trends in 2024

Cheers

Black Velvet, from Heaven Hill Brands, is second with a 9% share, followed by Canadian Club (Beam Suntory), Canadian Mist and Rich & Rare (both Sazerac Co.), The multi-year partnership included several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P.

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The 2024 Wine Growth Brands Awards — What’s Driving sales

Cheers

We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise. The company will support the prosecco with an advertising campaign during 2024 holiday, “which is the key selling period for sparkling,” she adds.

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The Best and Worst Super Bowl Drinks Ads, Ranked (2024)

VinePair

She’s seen at a club with Starry mascots Lem and Lime until her ex lemon-lime soda shows up wondering how it all went wrong. The brand’s casting of Aubrey Plaza and fellow “Parks and Recreation” alum Nick Offerman to promote the drink makes for a well-established dynamic duo. Not so much. Oh, and Jack Harlow’s in it too.