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Get Ready for National Moonshine Week, June 1-7

Chilled Magazine

By scanning a QR code on collateral in retail stores, bars and restaurants, people visit a dedicated National Moonshine Week microsite where they can enter a sweepstakes with a grand prize VIP trip to the Smoky Mountains and find delicious cocktail recipe ideas.

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We Ask Marketing Director Stephanie Moraine about National Moonshine Week June 1st – June 7th starring Ole Smoky Lemonades

Chilled Magazine

Tell us about Ole Smoky and the history of Moonshine Traditionally, moonshine has been a catch-all term for any illegal alcohol, and particularly unaged spirits. This messaging will help get consumers excited to celebrate and will also include an option to enter the sweepstakes with a grand prize VIP trip to Nashville, Tennessee.

VIP 130
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We Ask Marketing Director Stephanie Moraine about National Moonshine Week June 1st – June 7th starring Ole Smoky Lemonades

Chilled Magazine

Tell us about Ole Smoky and the history of Moonshine Traditionally, moonshine has been a catch-all term for any illegal alcohol, and particularly unaged spirits. This messaging will help get consumers excited to celebrate and will also include an option to enter the sweepstakes with a grand prize VIP trip to Nashville, Tennessee.

VIP 130
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The Drinks Brands You Can Expect to See at the 2024 Olympics

VinePair

On the less exciting end of the Olympic milestone spectrum, this will be the second Summer Games in a row where alcohol won’t be available for sale or purchase at stadium venues, following 2021’s events in Tokyo. On the booze front, the conglomerate’s Moët Champagne and Hennessy Cognac will sponsor the games.

VIP 100
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The 2024 Charleston Wine + Food Festival Returns With Elevated Bubbles and Bites

VinePair

A dedicated zone for non-alcoholic drinks at the Culinary Village, dubbed the Zero Proof Garden, will be available for those who choose to pass on imbibing. For the first time since the festival’s inception, sobriety will play a key role in offerings to attendees.

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San Francisco New Year’s Eve Party At Cityscape Bar, The City’s Tallest Skybar

PubClub

If you don’t know what to get off the libations menu, Cityscape’s signature drink is the Buzz Bar alcoholic popsicle, which is submerged in a glass of sparkling white wine. Tickets to the Cityscape NYE party are $200 and $1,500 for a VIP corner seating table. Cocktail attire is requested. They can be purchased here.

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Why Is the U.S. Wine Industry Ignoring Central America and the Caribbean?

VinePair

Younger consumers are gravitating towards fresh, low-alcohol wines.” Younger generations are more conscious of what they drink, favoring organic and low-alcohol wines,” he says, noting that from what he’s seen, the neo-temperance and abstention movements have not impacted the region’s Latino and Caribbean youth.

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