Advanced Mixology

JANUARY 16, 2025

The bar industry can feel stagnant. In todays competitive landscape, you need to think outside the box to entice a broader audience to your bar. Discover seven creative ways to attract a wider demographic, from crafting unique experiences to elevating your bars atmosphere. reached $395 million and experienced a 20.6%

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SevenRooms

FEBRUARY 28, 2024

Whether the holiday falls on a weekday or weekend, it’s the perfect opportunity to boost sales with a special restaurant promotion or event. Patrick’s Day Promotion Ideas We’ve come up with ideas that are a little different from your standard St. Irish Whiskeys Offering a promotion on Irish whiskey is another unique draw.

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Chilled Magazine

JUNE 10, 2024

Bar Convent Brooklyn, June 11th and 12th, in Industry City brings a unique opportunity to meet, connect, and celebrate liquid culture with fellow bar, restaurant, and spirits industry professionals. Can you share any highlights or exciting developments we can expect at Bar Convent Brooklyn this year?

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Australian Bartender

NOVEMBER 18, 2024

Once a quiet, empty block, it’s now been transformed into something that stands out—a cheeky, retro-styled bar with gold-foiled pin-up girls and hand-painted signs boasting “Cold Drinks, Warm Service, and Hot Bartenders.” Yep, that’s Bar Love, the latest and most exciting addition to the neighbourhood between Northbridge and Highgate.

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SevenRooms

MARCH 8, 2024

Below are 11 restaurant marketing promotions for Easter and Passover that are sure to drive sales. Pro Tip: Don’t forget to promote your Easter or Passover celebration across every direct channel, including your website, marketing emails and social media, to ensure you reach as many customers as possible.

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Cheers

NOVEMBER 19, 2024

Within the same hotel brand, each property has a unique restaurant and/or bar concept, often multiple within the same property. Each program focuses on four key venues: Bars, Restaurants, Grab & Go and Catering & Events. The Peacock Alley lobby bar at Hilton’s Waldorf Astoria hotel in Orlando, FL.

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Promoter Promotion Craft Beer Alcohol 98

Spiritz

SEPTEMBER 22, 2024

With its four main engagement zones, including an Academy for distillation processes, R&D labs, and a bar offering exclusive tastings, The Flavour Lab is planned to be a hotspot for creativity in the Indian spirits market. The Flavour Lab is the first phase of The Good Craft Co., In December 2025, The Good Craft Co.

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Promoter Promotion Bar 101

Imbibe Magazine

MAY 15, 2024

In addition to creating Speed Rack, they’ve built award-winning bars and cocktail programs, mentored countless bartenders, worked as brand ambassadors, and co-authored, with Megan Krigbaum, A Quick Drink: Winning Cocktails for Every Mood. Granted this was 2009-2010, and “cocktail bar” was synonymous with “speakeasy.”

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Chilled Magazine

DECEMBER 6, 2023

Photos by Gab Bonhi Beebe moved to Los Angeles after college and worked at an organic farm certification company while working at a juicer that was built as a cocktail bar for people who abstained from alcohol. Beebe is most proud of his Pearnicillan—a version of the Penicillin that he learned to make at Momofuku Ssam Bar.

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Chilled Magazine

MAY 28, 2024

By scanning a QR code on collateral in retail stores, bars and restaurants, people visit a dedicated National Moonshine Week microsite where they can enter a sweepstakes with a grand prize VIP trip to the Smoky Mountains and find delicious cocktail recipe ideas. Delicious cocktails and a great cause, how can you go wrong?

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Imbibe Magazine

JUNE 10, 2024

Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. Mind the (Bar) Cart Seasoned flyers will be familiar with the standard, ready-to-drink beverage options offered on board.

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VinePair

DECEMBER 18, 2024

For several years she worked for the Peruvian cultural council promoting their national exports, particularly Pisco , but also products like quinoa and Inka corn chips. She was also a board member of Les Dames dEscoffier promoting women in hospitality. Have you ever been Holidayed?

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Chilled Magazine

JANUARY 10, 2024

We have been reporting expert predictions from bartenders, bar owners, brand ambassadors, executives and the like all month with a simple goal—To find out what spirits we’ll be pouring in 2024. One obvious trend has emerged which shapes what we’ll be drinking in the years to come—the popularity of authenticity.

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VinePair

DECEMBER 24, 2024

Weve added a seasonal take on the Vieux Carr to the menu at The Bar Downstairs to spotlight this cocktail and offer something new to our customers palates. Mike Lam, head mixologist, The Bar Downstairs and Kitchen , NYC An Old Pal is a very underrated cocktail thats been around for a long time.

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VinePair

APRIL 25, 2025

Several years into Espresso Martini-mania , what appeared to be a trend at first is proving to be a new staple in cocktail bars across the globe. So what is one to do when Espresso Martini fatigue kicks in and that open bottle of Kahla or Mr. Black starts collecting dust on the bar cart?

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Imbibe Magazine

MAY 2, 2024

Behind the bar, he demonstrated the kind of chatty effortlessness mixed with technical proficiency that can only be developed over years of dedicated practice, and through a true love of the profession. Steven Liles loved the bar, and he loved San Francisco—and his guests, and his city, loved him right back. And that fits bartending.”

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Imbibe Magazine

SEPTEMBER 18, 2024

Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.

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Australian Bartender

AUGUST 19, 2024

ALL FEMALE BAR TAKEOVER Sunday, 8th September 7pm to 9pm Now & Then, 222 Clarence Street, Sydney Join us at Now & Then for an all-female bar takeover, showcasing some of the best bartenders from across Australia. The core mission is to promote, support and educate women in hospitality in order to create equal opportunities.

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Chilled Magazine

APRIL 4, 2024

Likewise, there is a growing recognition for brands that have long championed inclusivity, staying ahead of the curve in promoting these values. A gathering place for locals and guests alike, The Shelbourne’s central onsite cocktail bar, No.

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Chilled Magazine

MAY 13, 2024

Participating bars and restaurants get to show off their original Martini recipes made with Junipero Gin, with each one sold contributing $2 to The Sisters of Perpetual Indulgence , a San Francisco-based non-profit organization of queer and trans nuns devoted to community service and activism, and other likeminded local organizations.

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Chilled Magazine

SEPTEMBER 26, 2024

Kelce, taking on the role of “self-appointed team captain,” will highlight his entertaining approach and methods while promoting Ole Smoky’s diverse range of creative and flavorful moonshine products. Ole Smoky Distillery , one of the fastest-growing spirits companies in the U.S.,

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Promoter Promotion Whiskey Bar 246

Spiritz

AUGUST 14, 2024

The trend of bar takeovers and bar programs led by celebrity bartenders is creating waves in the industry, bringing both tangible and intangible benefits to the forefront. The sense of discovery and novelty adds to the vibrant atmosphere, creating a more engaging and dynamic environment compared to regular nights at the bar.

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Bar Promoter Promotion Live Music 91

PubClub

FEBRUARY 21, 2025

In a salute to Spring Break, the icy bar, which is maintained at a constant 23 degrees, is offering girls who show uip in a bikini two-for-one admissionbefore 6 p.m. Thr frozen bar provides a unqiue Vegas experience with more than 100 tons of ice sculptures, interactive displays and themed artwork.

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Promoter Promotion Bar 78

Spiritz

DECEMBER 16, 2024

Cocktail Creativity: An expansive library of mixology tips inspires users to experiment and elevate their at-home bar experience. For Policymakers: By integrating features like age verification and traceability, the platform promotes responsible consumption and combats counterfeit products.

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Bar Magazine

AUGUST 12, 2024

The Secret Garden Distillery, in collaboration with Nauticus and Below Stairs, proudly hosted the ‘Sip and Sustain Bar Takeover’ on Tuesday, 30th July. Erika highlighted the introduction of ‘No-Dig Beds,’ a method aimed at promoting soil health and preventing carbon release, which is crucial for maintaining biodiversity.

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Cheers

DECEMBER 17, 2024

The ASMWC was founded in 2016 to establish, promote and protect the category of American Single Malt Whiskey. The commission has also launched a certification program with retailers and bars/restaurants, part of which requires dedicated American Single Malt Whiskey shelves and menu listings.

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VinePair

DECEMBER 23, 2024

As such, its probably a good time to understand the practices potential long-term staying power and why thats ultimately a great thing for the modern bar scene. This can give them a greater opportunity to enjoy the bars hospitality and tap into its core nature as a place that builds community elements that can make the visit more memorable.

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Australian Bartender

AUGUST 22, 2024

The core mission is to promote, support and educate women in hospitality in order to create equal opportunities. This is just one of the 35-plus great events lined up over five days of Sydney Bar Week, taking place between Saturday 7th to 11th September. Head to sydneybarweek.com.au to see all the events and RSVP today.

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Bar Hospitality Promoter Promotion 98

Imbibe Magazine

SEPTEMBER 24, 2024

Award-winning Manhattan public relations and marketing firm, Hanna Lee Communications (HLC), whose clients include popular NYC spots such as Shinji’s Bar and Jimmy , launched New York Bartender Week to celebrate bartenders and spotlight the state’s bars as cocktail destinations. For HLC, New York is just the beginning.

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Bar Magazine

DECEMBER 20, 2024

Nearly five in 10 (42%) plan on going out to celebrate, choosing the high street over home, with one in seven (13%) opting for a pub or bar. Marianne Rizkallah, music therapist for PPL PRS , comments: The atmosphere in a pub or bar can really make or break a celebratory night like New Years Eve. Theyre happy to splash the cash, too.

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The Whiskey Wash

AUGUST 19, 2024

Credit: Jo Hanley, OurWhisky Foundation Bar Convent Berlin , the international bar and beverage trade show set to be held this October, has announced OurWhisky Foundation as its official education partner. Petra Lassahn, Director of the BCB, added: “We see whisky is enjoying ever increasing popularity – both in retail and in bars.

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Chilled Magazine

JANUARY 15, 2024

. • Celebrated Culinary and Beverage Collaborations: The Mina Group and IGC Restaurant Group are shaking up the non-alcoholic cocktail scene, featuring Lyre’s in their menus across various bar and dining concepts.

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Alcohol Promoter Promotion Wine 246

Chilled Magazine

JANUARY 31, 2024

Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Throughout the course at general concessions, fans can also find Elijah Craig featured in the Elijah Craig Signature Old Fashioned.

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PubClub

AUGUST 27, 2024

Photo: PubClub.com By Kevin Wilkerson, PubClub.com Bar Blogger The NFL and college football are big businesses. They are big for the teams, the merchandise manufacturers, hotels, concession and stadium workers and also for bars. All across America, sports bars are slammed on fall Saturdays and Sundays showing football.

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Bar Pub Promoter Promotion 101

Dry Atlas

JANUARY 22, 2025

Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. The concept gained traction in traditional bar culture as a way to hydrate and reduce alcohol consumption while maintaining the social vibe. The short answer: trouble. The two dont mix and can lead to severe nausea.

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A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI And maybe– just maybe– the early readjustment will contribute to more mindful drinking and alcohol consumption in November and December. So let’s dive into delicious mocktail recipes and tips to help you stay on track during Sober October and beyond.

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Bar Magazine

MAY 6, 2025

British gin brand, Silent Pool Gin, is proud to announce the launch of The Beehive Collective a brand-new initiative dedicated to raising awareness and promoting bee-friendly practices on a global scale. For further information on The Beehive Collective, please visit [link].

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