Coole Swan: A Whiter Shade of Cool
Booze Business
MARCH 12, 2021
Move Over Bailey’s, Here Comes the Swan According to Impact Databank , Bailey’s Irish Cream is a 1.5 million 9-litre brand in the US and grew 6.5% from 2018 to 2019. But after you read the story about Coole Swan Irish Cream Liqueur , you might wonder if Coole Swan, with the right resources, might just make a dent in those numbers. The Back Story David Gluckman , whom I’ve written about in the past, spent 45 years in the drinks business primarily in the new brand development area.
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