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Gen Z and spirits: a golden opportunity?

Just Drinks

Fiona Holland July 4, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook Credit: Master1305/Shutterstock Research aplenty has emerged to support the idea that Gen Z drinkers – those of legal drinking age born between 1997 and 2012 – are moving away from alcohol. Vodka meanwhile is holding steady, he adds. Suntory Minus 196.

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Glasgow Distillery Opens First Whisky Tour Experience

The Whiskey Wash

The tour showcases the production of Glasgow 1770 Single Malt Scotch Whisky alongside the distillery’s other spirits including Banditti Club Rum, Makar Gin, and G52 Botanical Vodka. The facility, which opened in 2012, was named after the original Glasgow Distillery Company that closed in 1902.

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Elevating Tradition at Arnaud’s French 75 Bar in NOLA

Chilled Magazine

He transitioned to fine dining in 2012 at Brennan’s. The bar’s preferred spirits include brandy, rye, rum, gin, and amaro, often enhanced by absinthe, saline, Peychaud’s bitters, or orange blossom water, lending more depth and complexity to their menu.

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St. Augustine Named “2024 Distillery Of The Year” By The ADI

The Whiskey Wash

It was founded in 2012 by Philip McDaniel and Mike Diaz and, in the space of just 12 years, has become internationally renowned for its artisanal spirits including whiskey, vodka, rum, and gin. Augustine Distillery St. Augustine Distillery is nestled in the heart of the US’s oldest city.

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A Complete Guide to Bitters and the Cocktails to Make With Them [Infographic]

VinePair

Their profile is bright enough to feel at home in a dry Gin Martini , but still leans warm enough to stand up against dark spirits like bourbon and Scotch. Bittermens Xocolatl Mole Bitters combine cacao, cinnamon, and other spices to recreate a concentrated chocolate flavor that stands up to myriad spirits including rum and tequila.

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At NYC’s Hottest Bars, Order These Sleeper Hits Instead of Their Most Popular Cocktails

VinePair

Created in 2002 by Toby Maloney — the first bartender Milk & Honey founder Sasha Petraske ever hired — this spring-like gin refresher involves muddled cucumber and lime, brightened by a pinch of salt. The Green Giant was created by former head bartender Tom Macy in 2012. You have my word that the bartender will know how to make it.

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The Most Iconic Booze Brand Name-Drops in Music History

VinePair

Seagram’s and Tanqueray: ‘Gin and Juice’ (Snoop Dogg) “Now that I got me some Seagram’s gin Everybody got they cups, but they ain’t chipped in” “He came through with a gang of Tanqueray And a fat ass J of some bubonic chronic” In a genre with no shortage of Cognac and Champagne shout-outs, there’s seldom love for gin.

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