2022 Beer Promotion 
Booze Business
JULY 9, 2024
This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. Overall, 33% of Americans said they had spent $50 or more on a bottle of alcohol in 2022, against just 24% in 2021. in 2022 to 3.9%
VinePair
NOVEMBER 30, 2023
The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. Matt Brewing Company.
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VinePair
AUGUST 29, 2024
But at the Spoetzl Brewery in Shiner, Texas, the vast majority of sales come from a very different beer style. Seven out of every 10 beers we sell is Shiner Bock,” says Nick Weiland, the brewery’s brand director. Although the dominance of India Pale Ale has led to memes, rants, and Reddit posts about craft beer’s homogeneity, the U.S.
VinePair
JANUARY 30, 2024
This pub, reopened in November last year, is run by Dubliner Oisín Rogers and Guinness has quickly become a central part of its appeal: More than 60 percent of the beer sold here is Ireland’s famous stout. Now it’s the most fashionable beer in the country, a social-media staple, a key part of many young drinkers’ online personalities.
VinePair
OCTOBER 2, 2024
That new phenomenon is called “splitting the G,” in which drinkers try to swallow enough beer on their first drink that the line between liquid and foam ends up halfway through the “G” of the Guinness brand on the glass. You’re not really enjoying the beer properly. You’re not really enjoying the beer properly. 4 quickly hit 1.3
Spiritz
FEBRUARY 22, 2024
Hence, when they launched their start-up in the alcoholic beverage space in July 2022, they wanted their first product to be tequila. We wanted to stay away from products such as beer and there was a focus on hard liquor. However, they ended up launching Scotch first. “We
Dry Atlas
OCTOBER 16, 2024
Since 2021, I’ve closely followed the non-alcoholic (NA) beer space and witnessed the rise of small-to-medium-sized breweries crafting their own NA beers, often serving them locally or in taprooms, with some even expanding into national distribution. Their Red Martian IPA and West Coast IPA are among the best I’ve had.
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