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Brandy and Cognac Trends for 2024

Cheers

in 2023 to pre-Covid levels of 12.8 Just one of the leading brands, Sazeracs Paul Masson brandy, posted growth in 2023, and that was a scant 0.3% This version uses pisco as the base spirit with gin for seasoning, creating a vibrant yet balanced profile, she explains. This affected the pricier Cognac in particular.

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How St-Germain Went From Bartender’s Ketchup to Spritz Sensation

VinePair

latched onto the flavorful liqueur, stirring it into everything from tequila-based Martini variations to intricate gin-forward Tiki drinks. house Peychauds bitters, and garnished with a lemon, the Little Sparrow was just one of many St-Germain cocktails Miller developed. It didnt take long for the trend to spread.

Liqueur 99
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The 20 Most Popular Cocktail Recipes of 2023

Imbibe Magazine

But looking back at 2023, we discovered that the most popular recipes on the site were classic cocktails and familiar favorites from the year before. In 2022, a tropical classic came in at #5 on the list, but in 2023, that same recipe seized the top spot, pushing last year’s #1 Negroni Sbagliato to #2.

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We’re Recapping Chilled 100 ELEVATE 2023 at Dragon King’s Daughter Dinner hosted by House of Suntory

Chilled Magazine

This was followed by a second course of various sushi rolls, paired with the Bees Knees, a cocktail made of lemon, honey, yuzu bitters, and Roku. The craft gin is a balanced blend of six distinctive Japanese botanicals — hence its name, which means “six” in Japan — combined with eight traditional botanicals.

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A Negroni Week Globetrot

Imbibe Magazine

The Torii, a favorite off the menu, trades the gin for sweet potato shochu and adds Amontillado sherry, imbuing the aperitivo with a nutty aroma. Its Quinoni is made with an Andean vermouth and quinoa bitters, while the Miski cocktail trades gin for miske , an Ecuadorean agave spirit, macerated with flowers.

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Gin Trends in 2024

Cheers

Once the star of the cocktail scene, gin has never regained momentum since vodka took off in recent decades. But based on the number of new craft gins and unique expressions hitting the market, and a few key gin acquisitions from major spirits players, the U.S. is warming to gin once again — for real this time.

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2024 Cocktail Trends from Vegan Fat-Washed to Japanese Spirits

Chilled Magazine

In 2023, we witnessed a rise in conscientiousness regarding alcohol consumption, a revival of simple pleasures, robust experimentation with flavors, and the continued elevation of modern cocktails. Naturally, the beverage business is being significantly impacted by this change.

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