A Bar Above

JUNE 7, 2024

While the exact heritage of Bourbon Day is perhaps unknown, it has gained traction over the years through social media and bourbon enthusiast communities, promoting events and tastings across the country. While the average alcohol content is about 45% , bourbon is legally not allowed to exceed 79.5% I mean, did it begin in1964?

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Imbibe Magazine

JUNE 10, 2024

Gokan’s cocktail list includes a Japanese Old Fashioned and NA cocktails, like an alcohol-free Singapore Sling made with cascara juice. His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I

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The Whiskey Wash

JANUARY 6, 2025

Low-and-no alcohol drinks are becoming more popular amongst Gen-Z drinkers. “For today’s drinkers, the consensus is they want more options, whether that’s full strength or low-and-no alcohol , regardless of what month it is,” says Andrew Gallagher, Brand and Marketing Director at Greene King. .

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VinePair

JUNE 24, 2024

The post, which was intended to promote the team’s season ticket package, sparked a flurry of similar posts from other college football teams claiming to offer even cheaper brews at their respective stadiums. Students took to the comments section to confirm that the stadium slings brews for $3 a pop. Probably nothing.

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Dry Atlas

SEPTEMBER 11, 2024

By Philip Brandes, Founder and CEO of Bravus Brewing Company It’s hard to dive into the world of non-alcoholic beverages without encountering the phrase “better-for-you.” Everywhere you look, brands and influencers promote their non-alc products as healthier alternatives to alcoholic drinks. But are they truly better for you?

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Cheers

SEPTEMBER 30, 2024

We polled our beverage alcohol retailers, bar and restaurant operators and other industry professionals to find out. It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. an alcohol-free malt beverage with 69 calories per bottle— in early 2019.

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Imbibe Magazine

OCTOBER 21, 2024

He hopes this will be the first step in revitalizing the heritage grape in the region, to further understanding and promote its potential. The current market desires wines with less concentration and alcohol, favoring lighter, more drinkable varieties. I have been amazed at the quality Criolla Chicacan produce,” says Zuccardi.

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Cheers

OCTOBER 9, 2024

Here’s a quick look at some of the promotions on offer this year. The similarly prepared Pink Your Drink Mocktail substitutes soda water for alcohol. Each table will also receive a pink tea from Gold Coast’s Chicago Teahouse , as well as a glass of La Fete Cotes de Provence Rosé or a choice of a pink non-alcoholic beverage.

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VinePair

DECEMBER 6, 2023

The organization’s mission statement proudly boasts that the festival was created to “celebrate, educate, enrich, and promote the Lowcountry’s diverse culinary + hospitality community through world-class experiences.” This article is sponsored by the Charleston Wine + Food Festival. For more information, visit the festival website.

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VinePair

OCTOBER 13, 2024

—Austin Farina, beverage director, MML Hospitality Restaurants , Austin, Texas “Although I love when anyone is promoting wine, ‘low-calorie’ white wine doesn’t make sense in the way that some influencers have been promoting it. Any wine that is both low in sugar and low in alcohol would be naturally low-calorie.

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Advanced Mixology

APRIL 24, 2024

In this article, we will explore this question and provide you with some helpful information. Is sauna good after drinking alcohol? Using a sauna after drinking alcohol is generally not recommended, especially if you have consumed a significant amount. How long after the sauna can I drink alcohol? So let's dive in!

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Cheers

JANUARY 26, 2024

Baby Boomers began drinking less wine — and less alcohol in general — while younger consumers continued to explore other beverage alcohol categories. Instead, they buy much less wine than their parents, while increasingly turning to distilled spirits, ready-to-drink cocktails, hard seltzers and low/non-alcoholic beverages.

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VinePair

FEBRUARY 26, 2024

Though the term appeared in an article in The New York Times in 1975, the concept of a wine lake made its way into the public sphere in the early aughts when Europe entered a full-on financial crisis due to excess wine. And for a time, this strategy seemed to work.

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The Whiskey Wash

APRIL 6, 2024

1 whisky, instead relying on word-of-mouth recommendations to promote sales. The majority of India’s distilled spirits labelled and sold in the domestic market as ‘whisky’ are closer in consistency to rum due to being distilled from molasses, falling within a category of alcohol termed as Indian-made foreign liquor (IMFL).

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VinePair

AUGUST 29, 2024

We want to counteract the narrative that wine is simply alcohol. We all know that if all you wanted was alcohol, there’s faster and cheaper ways to get it,” says MacNeil. It could even be a non-alcoholic wine and not necessarily an entire bottle of wine. This article is sponsored by Come Over October. Just come over.

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Cheers

MAY 8, 2024

Coming off three straight years of rapid growth during and after the pandemic, sales in the beverage alcohol industry cooled significantly in 2023. We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise.

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The Whiskey Wash

AUGUST 20, 2024

Well, according to information publicly accessed via the Alcohol and Tobacco Tax and Trade Bureau ’s COLA Registry, the label for SIRDAVIS Rye Whiskey was approved on 30th January 2024. The 32-time Grammy winner apparently encouraged her friend Megan Thee Stallion to start her own alcohol brand. Where Will SIRDAVIS Whiskey Be Produced?

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The Whiskey Wash

SEPTEMBER 26, 2024

Hatozaki 12 Year Old, 46% ABV BUY NOW: $86 Now, Yamazaki may be the oldest whisky distillery in Japan, but Hatozaki is the oldest producer of alcohol, mainly beer, dating back to 1917. Japanese distillers, including the famous Suntory, promoted the drink as a way to enjoy whisky in a more approachable and casual manner.

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Dry Atlas

APRIL 24, 2024

In the expanding world of alcohol alternatives, non-alcoholic spirits have emerged as a sophisticated choice for those seeking to savor the ritual and taste of a cocktail without the alcohol. Today, the non-alcoholic spirits market is booming, providing a range of flavors for enthusiasts everywhere. They’re right.

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VinePair

FEBRUARY 12, 2024

One thing that was in short supply, though: actual alcohol. While it’s usually a time when big beer and alcohol companies put their marketing dollars to work in an attempt to strike a chord with the masses, this year, we only got four beer ads this year— two before Usher’s halftime performance, and two after.

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Booze Business

SEPTEMBER 19, 2022

In the alcohol industry, spirits and wines are protected by law, known as Denomination of Origin. A Wine Enthusiast article points out that “the plant is now being grown and distilled in California, Australia, South Africa, Peru, Venezuela, India, and elsewhere.” More about this in a moment. But wait, there’s more.

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The Whiskey Wash

AUGUST 17, 2024

It is just an easier way to refer to whisky distilled, matured, and bottled in Scotland, according to the rules promoted by the Scotch Whisky Association (SWA). In the United States, the laws are overseen by the Alcohol and Tobacco Tax and Trade Bureau , part of the United States Treasury. Does it distinguish between the two?

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Cheers

SEPTEMBER 23, 2024

The beverage alcohol industry has made considerable strides in recent years in improving and highlighting diversity and inclusion. People of all backgrounds drink alcohol. Launching and growing beverage alcohol brands is hard enough without roadblocks that have nothing to do with business. Equal opportunity is equally important.

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VinePair

JULY 18, 2024

The trade promotion offices of major exporters Spain and Chile, notably, are paying attention to the Basin. Younger consumers are gravitating towards fresh, low-alcohol wines.” is comparatively straightforward” thanks to a bilateral trade promotion agreement. The article Why Is the U.S. appeared first on VinePair.

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VinePair

DECEMBER 28, 2023

—Colin Stevens, bar director, Singlish , NYC “The BORG (black out rage gallon) was the most awful alcoholic trend to hit my feed this year. [It Despite the humor, the gallon cocktail promotes consuming an entire liter (or more) of vodka by mixing it with water, hydration packets, and liquid flavor enhancer. You can’t taste the alcohol!”

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Cheers

APRIL 2, 2024

Canadian whisky has unique differences among consumer demographics when compared to other whiskey categories, according to a 2022 MRI-Simmons USA National Consumer Study on the beverage alcohol that participants drank in the past six months. The survey found that Canadian whisky appeals to more women than any other whiskey, with 41.8%

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VinePair

JANUARY 30, 2024

to last year’s Nitrosurge , a can-top device that offers, so the promotional material had it, “the ultimate pouring experience from the comfort of your home.” The article How Guinness Led a Modern Nitro-Stout Takeover of Britain’s Pubs appeared first on VinePair. For aficionados, though, none of this replicates Guinness in the pub.

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VinePair

OCTOBER 14, 2024

Navarra Garnacha is a far more Burgundian departure from the typically jammy and higher-alcohol Spanish Garnacha consumers are currently accustomed to. It’s not a question of changing the focus, but rather of promoting the value of [all] our wines made with our Garnacha.” The article Rosado or Red?

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VinePair

NOVEMBER 30, 2023

While creators have been shaking up the ad landscape, cashing in on private-label goods, and even launching ghost restaurants, they’ve only begun to dip their toes into the beverage-alcohol industry. AFM doesn’t “control the pipes” through which its media empire reaches all those eyeballs — those belong to Instagram, TikTok, and YouTube.

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Cheers

DECEMBER 18, 2023

TGI Fridays is also expanding its non-alcoholic offerings, including spirited and spirit-free takes on a Blood Orange Margarita, and a Chilled Cocoa beverage, featuring chilled Ghirardelli cocoa, torched whipped vanilla foam and graham cracker. Star Anise Old Fashioned: Bulleit bourbon and house-made star anise simple syrup.

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VinePair

JULY 1, 2024

According to data from CGA by NeilsonIQ , in 2023 alone, Spritz sales in the on-premise tripled year-over-year as consumers thirsted for lower alcohol, jumping eight spots to become the seventh most popular cocktail choice in the United States. Aperol keeps you thin,” one ad promised of the drink’s lower alcohol content. Surpass U.K.

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VinePair

AUGUST 29, 2024

When asked about the rebirth of Kentucky Common, longtime Louisville beer promoter Michael Moeller credits a handful of breweries, including Against the Grain , Dreaming Creek , and Apocalypse Brew Works , where owner Leah Dienes helped to create the modern style guidelines that were later picked up by others.

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VinePair

JANUARY 11, 2024

While celebrating a promotion or doing well on a test can easily overshadow your coveted bottle of Barolo, that wine is sure to be the star of your rainy Monday evening. But as climate change spells hotter growing seasons for this region, these wines are climbing higher and higher in alcohol level.

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Cheers

FEBRUARY 23, 2024

About 14% of Razzoo’s sales come from alcohol: 10.6% Cocktails are clearly the focus of the beverage menum; the company works with Patrick Henry Creative Promotions on cocktail innovation. from liquor, 2.9% from beer and just 0.2% Razzoo’s offers about a dozen beers on draft and around 10 by the bottle.

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Cheers

MARCH 18, 2024

versus last year in the last 48 weeks of chain store scans, according to data provided for this article by the Canadian producer, Moosehead Breweries. We’re definitely going to talk more about the history of Labatt in our marketing and promotions in 2024 and 2025,” Folaron says. That broad category was up 8.8% Canadian itself was up 3.2%

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Cheers

JANUARY 3, 2024

Bars and restaurants are crafting these libations with care and creativity and in some cases developing no-alcohol versions of their signature cocktails. Lemon juice 4-6 drops Non-alcoholic lavender bitters 1 oz. Operators that don’t have a decent spirit-free lineup are leaving money on the table.

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Dry Atlas

OCTOBER 2, 2024

Since drinking alcohol is considered normal for adults, learning that someone doesn’t drink may raise questions like, “Why aren’t they drinking? Do they have any issues with alcohol or other substances? And, of course, those who don’t drink may be explicitly looking for someone who shares their perspective on alcohol.

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