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How a 19th-Century Bitters Brand Took America by Storm

Imbibe Magazine

“The rapidity with which Plantation Bitters have become a household necessity throughout the civilized nations is without parallel in the history of the world,” noted a news article in the New Orleans Crescent in 1869. (It It was actually not a news article. How did it go from zero to five million bottles seemingly overnight?

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From Square Bottles to the Striding Man: How Johnnie Walker Became a Global Icon – Part 1

The Whiskey Wash

Celebrating the launch of The Whiskey Wash’s Johnnie Walker Advert Archive , a collection curating nearly 100 print advertisements from 1911 to 1963 – a series of three articles explores the key advertising decisions from the Johnnie Walker brand’s 19th-century origins to 21st-century global marketing.

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Better Drinks Take Flight

Imbibe Magazine

My tip is to mix those two together in a 100ml bottle before you go through security. The airline’s customers enjoy more than a million bottles of Champagne each year. “In His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class.

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7 Cocktails to Make with Coffee Liqueur That Aren’t Espresso Martinis

VinePair

So what is one to do when Espresso Martini fatigue kicks in and that open bottle of Kahla or Mr. Black starts collecting dust on the bar cart? during the 70s after the Bahamas Tourist Board began heavily promoting the drink. Try mixing up some of the coffee-laced sleeper hits listed below.

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How Negronis Support the Slow Food Negroni Week Fund

Imbibe Magazine

Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.

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National Bourbon Day

A Bar Above

While the exact heritage of Bourbon Day is perhaps unknown, it has gained traction over the years through social media and bourbon enthusiast communities, promoting events and tastings across the country. ABV (alcohol by volume) or be bottled at lower than 40% (80 proof). I mean, did it begin in1964?

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The VinePair Podcast: Varietal Wine Still Reigns Supreme

VinePair

The impulse to promote lesser-known juice isnt unique to the wine industry, but producers embracing and acting upon that impulse certainly is. At the end of the day, when a customer buys a bottle, they want to be engaged not necessarily educated. And they dont necessarily try to convince their customers otherwise.

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