When Did Malört Go Mainstream?
VinePair
NOVEMBER 11, 2024
At the same time, it is fair to wonder if the increased presence of Malört has robbed the digestif some of its hyper-regional charm. Fifteen years ago, people’s palates were not attuned to bitterness,” he says. Campari’s bitterness is nothing bad to the public now.” But I think I enjoy it because I like bitter flavors.”
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