Cheers

MARCH 18, 2024

Canadian beer continues to resonate with U.S. A number of factors fuel the enduring strength of Canadian beer in America. A number of factors fuel the enduring strength of Canadian beer in America. Of course, much of that growth is made up of the explosive rise of Mexican beers. It makes people feel good about the beer.”

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Beer Craft Beer IPA Stout 100

Imbibe Magazine

MAY 15, 2024

I personally had been trying to break into the cocktail scene after bartending in a more “normal” beer-and-shot-type environment for nearly four years. From there it grew into an idea to not make fun so much, but to support and promote. Basically a bunch of dudes, dressed in suspenders and arm garters and big mustaches.

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Speed Rack Bartender Bartending Promoter 306

VinePair

NOVEMBER 30, 2023

The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. Matt Brewing Company.

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Beer Promoter Promotion Inventory 105

Imbibe Magazine

DECEMBER 11, 2023

The brand’s signature double-walled insulation promotes a condensation-free drinking experience, and a glass of bubbly that keeps its cool. A stemless base and lightweight, durable glass prioritize convenience, while a flat-sided design makes the glass comfortable to hold.

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Promoter Promotion Wine Beer 306

VinePair

JANUARY 17, 2024

There’s no shortage of cheap beer out there, but 6-packs that hover below the $1 mark are practically unheard of. And while it may sound like an urban legend that one uncle likes to tell when he reminisces about his college days, it turns out such a beer did, in fact, exist. The Pabst-owned brew clocked in at 3.2 Even in the ‘70s, G.I.s

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Beer Pilsner Promoter Promotion 105

VinePair

DECEMBER 23, 2024

People almost do a second take on the term when they hear it for the first time, explains Luke Boase, founder of Lucky Saint non-alcoholic beer and The Lucky Saint Pub in London. It basically promotes a healthier relationship with drinking and alcohol, so Im all for it. The article What Is Zebra Striping?

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Alcohol Bartender Bartending Hospitality 98

VinePair

FEBRUARY 21, 2025

The impulse to promote lesser-known juice isnt unique to the wine industry, but producers embracing and acting upon that impulse certainly is. Take the beer industry by comparison: Some brewers may want to make funky saisons and offbeat pilsner styles, but they still make IPAs because thats what the people want.

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Wine Pilsner Sommelier IPA 59

VinePair

JUNE 27, 2024

Cookout season is here, and that means stocking up on beer, beef, and buns. The report breaks down the cost per person across 10 key items: beer, soda, beef, buns, lettuce, cheese, tomato, chicken, chips, and ice cream. This year, beer, beef, soda, and lettuce make up 64 percent of the total cost.

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Beer Inventory Promoter Promotion 97

VinePair

JANUARY 30, 2024

This pub, reopened in November last year, is run by Dubliner Oisín Rogers and Guinness has quickly become a central part of its appeal: More than 60 percent of the beer sold here is Ireland’s famous stout. Now it’s the most fashionable beer in the country, a social-media staple, a key part of many young drinkers’ online personalities.

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Stout Pub Craft Beer Beer 140

VinePair

OCTOBER 2, 2024

That new phenomenon is called “splitting the G,” in which drinkers try to swallow enough beer on their first drink that the line between liquid and foam ends up halfway through the “G” of the Guinness brand on the glass. You’re not really enjoying the beer properly. You’re not really enjoying the beer properly. 4 quickly hit 1.3

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Pub Beer Stout Promoter 111

The Whiskey Wash

JULY 19, 2024

These barrels have normally been used to mature a different spirit, wine, or beer. For this article, I will be focusing solely on Gold medal-winning cask-finished bourbons. The Collaborative Series has seen Bardstown Bourbon Company work with various spirit, beer, and wine brands from across the world to finish its bourbons.

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Stout Whiskey Beer Wine 119

VinePair

AUGUST 5, 2024

This bright concoction of ginger beer, vodka, lime and soda in its distinctive copper vessel might not garner the media love of its posher, pre-Prohibition counterparts — except perhaps that time word got out that it’s Oprah Winfrey’s favorite cocktail. The global ginger beer market is expected to reach $7.94 billion this year, up 7.6

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Vodka Beer Gin Bartender 111

VinePair

AUGUST 1, 2024

Analysts for the trade group Wine and Spirits Wholesalers of America put the reality bluntly in a year-end 2023 report : Whether in beer, wine, or spirits, “growth is anything but certain.” Currently, beer and spirits are the two categories with the biggest beef. and was praised by beer, wine, and spirits groups alike.

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Alcohol Beer Wine Promoter 119

VinePair

OCTOBER 17, 2024

Brewing , not to mention the feat of creating a new beer style, the beginning of Derek Gallanosa’s brewing journey was something of a pivot. It was a choice that involved sacrifice, and the beer world is better for it. “I Six months later, he got promoted to a brewing position. This feature is part of our 2024 Next Wave Awards.

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Stout IPA Beer Craft Beer 92

VinePair

FEBRUARY 12, 2024

While it’s usually a time when big beer and alcohol companies put their marketing dollars to work in an attempt to strike a chord with the masses, this year, we only got four beer ads this year— two before Usher’s halftime performance, and two after. It may make us want to cop a Messi jersey, but does it make me crave the brand’s beer?

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Beer Promoter Promotion Liquor 105

Advanced Mixology

NOVEMBER 23, 2023

Craft beer is more than just a drink. For craft beer enthusiasts, tasting notes are a way of appreciating and sharing the complex and diverse experiences associated with different brews. Tasting notes are also useful for learning more about beer styles, ingredients, and brewing techniques.

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Craft Beer Beer Stout IPA 52

VinePair

DECEMBER 6, 2023

The organization’s mission statement proudly boasts that the festival was created to “celebrate, educate, enrich, and promote the Lowcountry’s diverse culinary + hospitality community through world-class experiences.” This article is sponsored by the Charleston Wine + Food Festival. For more information, visit the festival website.

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Wine Zero-Proof Live Music Live Music 105

The Whiskey Wash

SEPTEMBER 26, 2024

The single malt is a bourbon cask and Kirin beer cask matured liquid that offers some very different flavor profiles. The beer cask finish takes things into an almost industrial route. Japanese distillers, including the famous Suntory, promoted the drink as a way to enjoy whisky in a more approachable and casual manner.

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Highball Club Beer Promoter 98

Cheers

JANUARY 26, 2024

Beers now come from thousands of small breweries and in a huge variety of styles. That’s a primary reason that Millennials have gravitated to beer and spirits rather than wine. A high-end beer or a craft cocktail at a restaurant can cost the same as a glass of ordinary wine.

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Wine Alcohol Promoter Promotion 109

VinePair

FEBRUARY 15, 2024

Keith Greggor during one such legal tangle between the San Francisco brewery and Boston Beer Company (BBC) in 2011. But the initial reaction to BBC’s, ah, zealous enforcement effort by Anchor’s then-CEO echoes in beer-industry eternity. Anchor finds it ironic that Boston Beer feels its training is so special and unique.

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Beer Craft Beer Promoter Promotion 108

VinePair

DECEMBER 21, 2023

So, in April, the California Milk Processor Board (CMPB) partnered up with actress Aubrey Plaza to promote a plant milk of its own: Wood Milk, supposedly made from tree trunks, roots, and branches. Germans across the country claimed instances of mid-size mammals breaking into their homes and surrounding buildings in search of food and beer.

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Beer Tequila Wine Gin 98

Cheers

FEBRUARY 23, 2024

A vodka-based addition is called Dis ‘N Dat, featuring New Amsterdam peach vodka, Disaronno Amaretto, lemon juice, Fever-Tree ginger beer and Twisted Tea. from beer and just 0.2% Cocktails are clearly the focus of the beverage menum; the company works with Patrick Henry Creative Promotions on cocktail innovation. from liquor, 2.9%

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Rum Vodka Infusions Beer 111

VinePair

OCTOBER 17, 2024

Most beer historians will tell you that the American brewing industry began to take shape when Germans and Austrians came to the New World, bringing their techniques and ingredients with them. Beer became a way to expand on my culinary interests, so we like to incorporate local indigenous ingredients when we can.”

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Beer Craft Beer Tinctures Pilsner 72

VinePair

JULY 18, 2024

Fine wine also can and increasingly is being profitably sold in the land of where rum and beer reign supreme. The trade promotion offices of major exporters Spain and Chile, notably, are paying attention to the Basin. is comparatively straightforward” thanks to a bilateral trade promotion agreement. The article Why Is the U.S.

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Wine Rum Promoter Promotion 111

Imbibe Magazine

OCTOBER 21, 2024

He hopes this will be the first step in revitalizing the heritage grape in the region, to further understanding and promote its potential. His fascination with the grape’s adaptability to the hot, arid conditions of the Rio Grande Valley has led him to take a proactive step—planting estate vines.

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Sommelier Wine Alcohol Promotion 255

VinePair

SEPTEMBER 1, 2024

While some of the labels you’ll see are fictional creations like Heisler Beer , many productions elect to keep a stronger semblance of reality by incorporating products viewers could feasibly purchase for themselves. The beer is first shown in the first film at a gathering after the crew evades a threat in Los Angeles.

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Beer Liqueur Promoter Promotion 89

The Whiskey Wash

APRIL 6, 2024

In 1835, Dyer’s brewery operations were transferred to the Solan site, as an expanding population around Kasauli resulted in a shortage of spring water for beer production. 1 whisky, instead relying on word-of-mouth recommendations to promote sales. Read the full article at Everything You Need To Know About Indian Whisky

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Liquor Alcohol Promoter Promotion 131

SevenRooms

DECEMBER 13, 2023

From National Beer Day to BOGO burgers on National Cheeseburger Day, there’s no limit to creating fun and unique promotions! Bianca Esmond Every year, national food holidays give restaurants an opportunity to celebrate and capitalize on specialty spending trends. Looking for some inspiration to add to your marketing calendar?

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Beer Promoter Promotion IPA 98

Cheers

FEBRUARY 5, 2024

Grand Tasting The Grand Tasting offered the opportunity to sample more than 1,000 varieties of wine, beer and spirits. Celebrity Chef Dine Around More than 20 celebrity chefs showcased their signature dishes and creative expertise paired with a wine, beer or spirit. Here’s a quick look at some of the festivities we attended.

Wine 105

Wine Vodka IPA Beer 105

The Whiskey Wash

OCTOBER 18, 2024

Hill and Mooring are also the founders of Mother Earth Brewing, where they apply the same sustainable attitude to the brewing of beer. The two also founded the Mother Earth Brewing Foundation, a nonprofit that promotes sustainable craft brewing and distilling, and “protect, preserve, and benefit the environment.”

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Whiskey Promoter Promotion Gin 97

Cheers

APRIL 2, 2024

Root Out root beer flavored whisky, launched in 2018, is based on a smooth Canadian blend aged four years in ex-bourbon American oak barrels that previously stored bourbon. Bearface, for instance, last year promoted the Old Fearless, which combines Bearface Triple Oak Whisky with charred cedar bites and maple syrup.

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Whiskey Promoter Promotion Cocktail Culture 105

VinePair

JULY 8, 2024

But for the most part, it’s a beer tattoo.” Many years ago, when I was working for BrewDog in Scotland, the company ran a promotion where anyone who got the logo tattooed onto themselves would get a 20 percent discount at all their bars for life,” he says. “I But other times, they’re simply “little treats that you give yourself.

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Bartender Bartending Bar Spoon Hospitality 97

VinePair

JANUARY 25, 2024

When I lived in Seattle, the Trader Joe’s around the corner from my apartment carried beer and wine but my local Brooklyn Trader Joe’s can only sell beer (the popular Trader Joe’s wine store in Union Square opened in 2006 and was the only one in New York State, but unexpectedly closed in August 2022).

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Bitters Bartender Bartending Happy Hour 116

Cheers

MARCH 11, 2024

A bottle of the same wine or beer you drink every evening at home, or would you opt for The Salty Sailor, a cocktail that partners with a renowned distillery to deliver the flavors of locally sourced sea salt, tangy citrus vodka and a splash of ocean-inspired botanicals? What would you order?

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Signature Cocktails Mixology Mixologist Infusions 105

PubClub

DECEMBER 23, 2024

This guide focuses on major city events and parties official or otherwise and not private or paid events put on by promoters. There are beer and liquor stores along the Strip and of course, it’s legal to drink in the street. This article was orginally published in 2016 and has been updated every year since that time.

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Pub Bar Club Nightlife 98

VinePair

JUNE 12, 2024

Not unlike a certain macro-beer brand promotion back in the day, the label on this wine turns from white to blue when chilled, indicating the perfect temperature for consumption. The article The 25 Best Chillable Red Wines for 2024 appeared first on VinePair.

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Wine Bottling Alcohol Promotion 116

VinePair

OCTOBER 8, 2024

Some, like the Manhattan-esque El Capitán or the Chilcano — a refreshing mix of Pisco and ginger ale or ginger beer that long predates the Moscow Mule — are pillars of the Pisco canon in Peru. The article Pisco Is Still Searching for Its Place on the American Back Bar appeared first on VinePair. That’s a heavier lift.

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