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How to Make Your Bar Appeal to a Wider Demographic: 7 Creative Ideas

Advanced Mixology

Promote Dietary Inclusivity Attract vegetarians with organic food and drink options. Here are some events you can launch to attract customers from various demographic groups: Recurring events: Trivia nights, speed networking, open mic sessions and themed evenings are some ideas that can attract new and returning customers.

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BevX 2024: Hilton For The Win

Cheers

Each program focuses on four key venues: Bars, Restaurants, Grab & Go and Catering & Events. based wine regions — New York, the Pacific Northwest and California — and offers a wine list that represents the best varietals and producers from these regions. The Conrad New York Downtown, Atrio focuses on three U.S.-based

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How Negronis Support the Slow Food Negroni Week Fund

Imbibe Magazine

This special fund supports Slow Food’s ongoing mission to advance cultural and biodiversity through programs like the Ark of Taste , Coffee Coalition , Wine Coalition , and the Snail of Approval program, as well as hospitality-focused projects dedicated to supporting eduction, wellness, community-building, and innovation.

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An Exploration of Japanese Shochu by Way of New York

Imbibe Magazine

Akira Koga, JSS For those intrigued by this storied spirit, JSSrecently hosted events at Astor Wines & Spirits, where shochu producers from Japan were offering tastings of more than 30 different brands and helping to demystify the spirit (another even will be held soon Los Angeles). .

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Better Drinks Take Flight

Imbibe Magazine

I make it all the time now when I’m in the air, since it’s low-ABV and only two ingredients: Coca-Cola and red wine,” she says. The Wine List “Glasses of Champagne are a must on the plane,” says Xavier Thuizat. “I tried to pick cocktails that are easy to love and easy to make.” Her current favorite? The Kalimotxo. “I

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SAI launches membership drive

Spiritz

The Sommeliers Association of India (SAI) has introduced its official membership program, aimed at uniting professionals and enthusiasts while promoting excellence in the evolving beverage industry. Beverage professionals, including bartenders and hospitality workers, can explore networking opportunities, job listings, and industry events.

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Christine Cooney, French American Spirits Importer Gets Knighted

Chilled Magazine

The event took place amid a backdrop of celebration, as Christine and her husband and business partner, Daniel, hosted a full portfolio tasting to mark the 15th anniversary of their company. Mustafa Soykurt, Consul General of France in Boston, had the honor of presenting this esteemed award during a ceremony at the city’s French Library.

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