Cheers

FEBRUARY 18, 2025

Her advocacy for underrepresented wineries, particularly women winemakers, promotes diversity in the wine industry. Her ability to connect with guests from all walks of life, curate exceptional wine programs and champion sustainability makes McFadden a true innovator and role model in the beverage alcohol industry.

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Booze Business

JULY 9, 2024

The alcohol industry stands out as it undergoes changes that are not only fundamental but also unique, driven by changing consumer preferences, technological advancements, and shifting demographics. One of the key factors driving the non-alcohol trend is the ‘sober curious’ movement. Dry January is a good example.

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VinePair

DECEMBER 23, 2024

Zebra striping the coined term for alternating alcoholic and non-alcoholic drinks within a session falls under this distinction. In this case, the volley references a style of mindful drinking thats uniquely suited to feed off the zeitgeist of the no- and low-alcohol movement. Its also a rather terrific conversation starter.

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Chilled Magazine

MARCH 13, 2024

The OG Sleepy Girl Mocktail is said to promote a healthier sleep and relaxation. This is a far better bet for creating quality sleep than alcohol or other sleeping aids. I created these CALMtails to stand in place of alcohol and help you relax and wind down, too. Non-Alcoholic Rent is Way Too Highball Ingredients 1 oz.

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Chilled Magazine

MARCH 9, 2024

Women of the Vine & Spirits (WOTVS) , the only global membership organization dedicated to empowering and advancing women across every industry sector and all three-tiers in the beverage alcohol industry, has announced 86 Harassment ( www.86harassment.com General session segment announcing 86 Harassment at the WOTVS Global CONNECT!

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Spiritz

DECEMBER 16, 2024

In an era where digital platforms redefine consumer experiences, the alcoholic beverage industry is joining the revolution. LivCheers.com , a pioneering platform, is transforming how consumers interact with and explore the world of alcoholic beverages. Finding reliable, in-depth information about alcoholic beverages can be challenging.

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Mixology Alcohol Promotion Promoter 95

Chilled Magazine

APRIL 4, 2024

Likewise, there is a growing recognition for brands that have long championed inclusivity, staying ahead of the curve in promoting these values. The Shelbourne was one of the first hotels in Dublin to introduce non-alcoholic cocktails, and they are continuing to lead the charge with a fresh N/A menu for 2024. Stephen’s Green.

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Chilled Magazine

MAY 28, 2024

Traditionally, moonshine has been a catch-all term for any illegal alcohol, and particularly unaged spirits,” says Stephanie Moraine, Ole Smoky Marketing Director. They will also have table tents to help promote this cause and raise additional funds. Delicious cocktails and a great cause, how can you go wrong?

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A Bar Above

SEPTEMBER 30, 2024

Table of Contents : Join the Sober October Challenge Benefits of Not Drinking Alcohol 3 Custom Mocktail Recipes Other Non-Alcoholic Drinks Final Thoughts It’s my favorite time of year! Sober October is a fantastic way to take a break from alcohol, reset your drinking habits, and discover a bunch of delicious non-alcoholic drinks.

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Dry Atlas

JUNE 12, 2024

These compounds interact with the brain’s neurotransmitters, particularly gamma-aminobutyric acid (GABA), resulting in a calming effect that promotes relaxation. Today, you can even enjoy kava in ready-to-drink formats as an alternative to alcohol. Dry Atlas is a media company focused on alcohol alternatives.

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Chilled Magazine

DECEMBER 6, 2023

Photos by Gab Bonhi Beebe moved to Los Angeles after college and worked at an organic farm certification company while working at a juicer that was built as a cocktail bar for people who abstained from alcohol.

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Just Drinks

JANUARY 3, 2024

Thailand’s cabinet has approved slashing taxes on wine and spirits in a bid to promote tourism, it announced on Tuesday (2 January).

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Chilled Magazine

MARCH 9, 2024

The hemp-derived cannabis infused into these seltzers is a non-alcoholic alternative and may help enhance pleasure and motivation, regulate sleep, and reduce inflammation. High Rise seltzers are a great non-alcoholic alternative but go far beyond behind the bar. Who should try these seltzers?

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Good Spirits News

JULY 14, 2024

Tenneyson’s ALCOHOL-FREE Black Ginger blend is made with real plant and botanical extracts and can be enjoyed neat, on-the-rocks, or mixed into a NO or LOW-proof cocktail. Lowering or removing alcohol from some or all of your cocktails can promote gut, brain, and skin health while also relieving stress and anxiety.

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Cheers

DECEMBER 17, 2024

The Alcohol and Tobacco Tax and Trade Bureau (TTB) has ratified a ruling that will officially create a recognized category for American single malt whiskey (ASM). The ASMWC was founded in 2016 to establish, promote and protect the category of American Single Malt Whiskey. It counts nearly 100 member producers from across the U.S.

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SevenRooms

OCTOBER 10, 2023

Lenny DeFranco As one of the biggest events on the hospitality calendar, Christmas brings a sled-load of promotional opportunities for restaurants. 9 Christmas Promotion Ideas 1. In this arrangement, you’d also mutually benefit from cross-promotion. Plus, the email and social tag lines basically write themselves.

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Dry Atlas

JANUARY 22, 2025

The rise of non-alcoholic (NA) drinks has brought with it a fresh wave of creative concepts, and zebra striping is one of the most popular. Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. What is Zebra Striping?

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VinePair

AUGUST 1, 2024

Alcohol is under scrutiny from regulators, public health experts, and the media. On the broad message — that alcohol has a place in society, and that it can be consumed at safe levels — the industry largely agrees. Earlier this year, two of the most important alcohol companies in the U.S. Or is it at war with itself?

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Spiritz

JUNE 18, 2024

Through this, the world's best-known beer companies intend to pool in their expertise, resources and passion for brewing to enhance overall experience for consumers and drive the role of low-alcohol beverages in advocating moderate drinking habits.

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Imbibe Magazine

JUNE 10, 2024

Gokan’s cocktail list includes a Japanese Old Fashioned and NA cocktails, like an alcohol-free Singapore Sling made with cascara juice. His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I

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Spiritz

AUGUST 4, 2024

This move targets companies that circumvent the ban on direct alcohol advertising by promoting other products, such as water, CDs, or glassware, which closely resemble their liquor brands.

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Spiritz

JULY 18, 2024

According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. While the excise duty remains at Rs 50 per bulk litre, the additional excise duty has slightly increased.

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Spiritz

JULY 31, 2024

With his extensive expertise in business consulting, marketing, project management, and brand consulting, especially in the alcoholic beverages sector, Padhi is expected to drive ISWAI towards new growth opportunities and strategic initiatives.

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Spiritz

MAY 29, 2024

Through this, the world’s best-known beer companies intend to pool in their expertise, resources and passion for brewing to enhance overall experience for consumers and drive the role of low-alcohol beverages in advocating moderate drinking habits. We will focus on making beer more affordable, accessible, and available nationwide.

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Spiritz

SEPTEMBER 4, 2024

In a bid to capitalise on domestic alcobev products’ growing popularity, Agricultural & Processed Food Products Export Development Authority (APEDA) is planning to promote both Indian alcoholic and non-alcoholic beverages in the international markets, and is eyeing about Rs. 8,000 crore exports in the next few years.

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A Bar Above

JUNE 7, 2024

While the exact heritage of Bourbon Day is perhaps unknown, it has gained traction over the years through social media and bourbon enthusiast communities, promoting events and tastings across the country. While the average alcohol content is about 45% , bourbon is legally not allowed to exceed 79.5% I mean, did it begin in1964?

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Cheers

MAY 17, 2024

Read Now Additional highlights of the Drink Responsibly issue of Cheers include: An interview with Robert Hall and Leslie Kimball of Responsibility.org How and why demand for alcohol-free options keeps climbing A roundup of some of the new no-/low-alcohol beverage products A selection of inspired spirit-free cocktail recipes And much more!

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Spiritz

SEPTEMBER 18, 2024

India is aiming to achieve 1 billion USD in alcoholic beverage exports with support from both central and state governments, according to Anant S. Iyer, Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC). He also urged leveraging Indian missions abroad to promote exports of alco-beverages.

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Promotion Promoter Alcohol Bottling 101

The Whiskey Wash

JANUARY 6, 2025

Low-and-no alcohol drinks are becoming more popular amongst Gen-Z drinkers. “For today’s drinkers, the consensus is they want more options, whether that’s full strength or low-and-no alcohol , regardless of what month it is,” says Andrew Gallagher, Brand and Marketing Director at Greene King. .

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Cheers

SEPTEMBER 24, 2024

Anheuser-Busch has announced the introduction of Michelob Ultra Zero, a new alcohol-free brew. “As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers.” Michelob Ultra Zero will hit shelves across the country starting in January 2025.

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VinePair

DECEMBER 2, 2024

He founded Drinkwell , a website that sells alcoholic drinks that are lower in calories, sugar, and carbs, back in 2012, and Skinny Brands, a company producing low-calorie beer, in 2015. Bell says that British customers want less of the calories, but all of the alcohol. So what’s going on? But when they came to launch it in the U.K.,

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Chilled Magazine

JUNE 10, 2024

Bar Convent Brooklyn is an event for spirit-loving folks to get together and grow together in a space that promotes sustainability, diversity, and innovation in the bar industry. We ask Jackie Williams, Event Vice President of Bar Convent Brooklyn to tell us what we should expect and what we won’t want to miss at tomorrow’s event.

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Spiritz

MAY 19, 2024

This is fuelled by the rise in disposable incomes and also the initiative to try out new products, especially in the alcoholic beverages category. India's burgeoning middle-class and increasing number of air travellers are indeed significant factors shaping the growth of alcoholic beverage categories in the global travel retail (GTR) sector.

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Spiritz

APRIL 23, 2024

As per the established practice, the state government has till now prohibited the sale of alcoholic beverages across the state on the first day of each month. Rules and regulations related to labeling of alcohol intended for export will be revised in Kerala, the report added.

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Bar Magazine

NOVEMBER 27, 2024

More Alcohol Free Options to Feature at 2024 Event The annual LIVE Awards, in association with Skiddle, which take place on December 11th at The Troxy in London, have announced a new partnership with Club Soda, the global movement which aims to help people drink mindfully and live well. This bar line-up definitely hits the right note!”

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Cheers

SEPTEMBER 30, 2024

We polled our beverage alcohol retailers, bar and restaurant operators and other industry professionals to find out. It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. an alcohol-free malt beverage with 69 calories per bottle— in early 2019.

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Just Drinks

APRIL 10, 2024

Diageo and LVMH have been fined in France for recent celebrity campaigns, according to a French addiction awareness association.

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