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Brandy and Cognac Trends for 2024

Cheers

What goes up must come down, and thats been the case with the brandy and Cognac category. Volume consumption for the brandy and Cognac category declined 10.2% Just one of the leading brands, Sazeracs Paul Masson brandy, posted growth in 2023, and that was a scant 0.3% in 2023 to pre-Covid levels of 12.8

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The Ajabu Cocktail Festival Celebrates African Drinks Culture and Community

Imbibe Magazine

Richie Barrow, general manager of the Nairobi-based Tribe Hotel , is helping to spearhead the upcoming Kenya Bartender Week. Part of the global expansion of New York Bartender Week , the celebration will take place in September 2025 in Nairobi on the sixth anniversary of Hero Bar , one of the most highly awarded bars in the country.

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Cream Is Key to Decadent Cocktails

Imbibe Magazine

While cocktails made with dairy have been around for centuries, the golden age of cream cocktails was kicked off in the late 1960s by the Brandy Alexander. Improved Grasshopper New Orleans bartender Paul Gustings’ formula for the Grasshopper draws a better flavor balance from a unique mixture of liqueurs.

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These Bartenders Are Redefining the Classic Japanese Highball

VinePair

A simple, two-ingredient drink has captivated bartenders stateside. for decades, more bartenders are looking to capture the artisan nature of the traditional Japanese preparation from the frosted glass to the hand-carved ice in new versions of the drink. And while highballs as a broad category have been popular in the U.S.

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Champagne Cocktails

Imbibe Magazine

Lady Washington A blend of citrus and elderflower contrasts the warming flavors of brandy and honey in this sparkling cocktail. Negroni Sbagliato While the Sbagliato is said to be the result of a busy bartender mistakenly using sparkling wine instead of gin in a Negroni , it turned out to be a pretty happy accident.

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Brandy Cocktails We Love

Cheers

Here are some warming brandy cocktails to brighten up the season’s chill. Print Bull’s Eye Rose Course Drinks Keyword amaro, Angostura bitters, apple brandy, Grenadine, lemon, Luxardo maraschino liqueur, plum vinegar, rye Ingredients 1 oz. Laird’s Apple Brandy ½ oz.

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Fall Cocktails That Celebrate Flavors of the Season

Imbibe Magazine

Truly Scrumptious Pear eau de vie and unaged South American grape brandy combine their fragrant forces in this luscious cocktail. Headless Horseman Cocktail Aiming for a pumpkin spice–inspired cocktail, Leyenda bartender Ryan Lilioa devised this delicious blend.

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